Eenadu is a polysemic word which has two meanings in Telugu language - 'this day' and 'this land'. The letter E also stands as a short cut form of Eenadu, a Telugu newspaper owned by Ramoji Rao. The letter E in ETV stands as a Telugu letter ' ఈ' meaning 'This' collectively meaning as 'This TV'. It is also one of the earliest private satellite channels in South India.
It is the second oldest Telugu satellite channel after Gemini TV. It is a part of the ETV Network owned by Ramoji Group.
The channel was launched on 27 August 1995 focusing on the state of Andhra Pradesh. (downscaled to letterboxed 576i for the SDTV feed)ĮTV is an Indian Telugu-language general entertainment pay television channel.
